The platform is rolling out a fresh option that permits them to reduce the volume of artificial intelligence-produced videos appearing in their timelines. This move comes as the platform announced that it now features more than 1 bn AI videos.
Testing and Rollout
The update is undergoing trials over the coming weeks before a full-scale launch. This shift comes amid a surge in AI content, spurred by emerging content generation software.
The Broader AI Trend
It has been noted that almost 10% of the quickest rising channels on another major platform only show content made by AI. A large amount of this output is considered “AI slop”, a label for substandard, factory-style content that is typically absurd or dreamlike.
Based on user feedback that a lot of users appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we aim to give people the ability to see more or less of that, based on their own choices,” stated a spokesperson.
Scale of AI Content
TikTok shared that there are presently 1.3bn videos on its network labeled as made with AI. Collectively, in excess of 100 m videos are submitted to the service daily, making AI-generated material a relatively small portion of its complete catalog.
How to Adjust Settings
Members will be able to limit or boost the volume of AI content they watch by opening the topic control setting in the application and picking AI-made media. Other topics that are already be adjusted under the tool cover politics, clothing, beauty, and dance.
Platform Guidelines
The platform’s policies mandate users to label lifelike AI-made content, and it bans dangerous AI impersonations of public figures or emergencies. Any believable AI-generated clip that is unmarked can be deleted under its community policies.
In addition, the service will now apply an “AI-made” label to content made using its own AI tools, or identified by an cross-platform project for recognizing artificial media. This step is designed to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
The platform is also establishing a $2m educational fund for experts and groups to produce learning resources about responsible artificial intelligence. This project will benefit non-profit groups dedicated to educating programming and robotics.
Content Safety Approach
TikTok has justified its content review process, during controversy over proposals to make redundant hundreds of review team members in Britain. It is set to cut 439 jobs in its trust and safety division in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by machine-led review.
A company official explained that people-led review would remain essential, but artificial intelligence can protect employees by removing the most distressing content before it has to be seen by people. The platform announced a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to the use of its machine learning processes.
It is vital to combine humans and technology to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with unsafe media as quickly as possible, which is where a significant AI assistance is proving valuable operate efficiently.”
